Overview

Aurora · Sep 2026 · all publishers and buyers

Seeded sandbox data. Figures are provisional demonstrations, not live financial postings.

Ad spend · 30d

₹27.5 L

12.4%

Validated conversions

31,340

8.1%

Attributed revenue

₹82.4 L

15.2%

Contribution margin

24.6%

1.4%

Spend & attributed revenue

Daily, INR lakh · provisional until financial close

SpendRevenue

Last 24h · with no-fill reasons

87.4%fill rate

Monetary enforcement stays transactional (§6.2)

Campaign	Model	Pacing	Spend / budget
Payment Success · Fashion Scratch Aurora Direct → Style Merchant	CPD	96%	₹3,84,200 of ₹5,00,000
Recharge Reward · Redemption Aurora Direct → Home Merchant	CPR	71%	₹1,21,400 of ₹2,40,000
PDP Upsell · Impressions Aurora Direct → Home Merchant	CPM	88%	₹64,720 of ₹1,20,000

Mature cohort · distinct qualifying IDs

Impressions (qualified)8,09,000

Distributed80,4009.9%

Consumed (first reveal)50,10062.3%

Redeemed12,14024.2%

Approved sale8,01066.0%

high
amount mismatch
Charges → Journals · 2d · Finance maker
₹1,240
low
timing
Journals → Invoices · 1d · Finance maker
—
medium
fee diff
Batch → Provider transfer · 4d · Finance checker
₹85
high
missing counterpart
Transfer → Bank statement · 3d · Finance checker
₹70,000