Analytics

Every metric carries definition, scope, freshness and provisional/final state (§18.1)

Qualified impressions6.4%
8.09 L

Distinct qualified delivery impression keys

≤2 min
CTR0.8%
10.0%

Qualified clicks / qualified impressions

≤2 min
Redemption rate1.1%
12.5%

Redeemed / distributed in same issuance cohort

finalized
ROAS3.2%
4.2×

Attributed eligible sale value / ad spend

provisional

Attributed revenue

view-through OFF by default

Fill decisions

with no-fill reasons

87.4%fill
  • Filled87%
  • No eligible offer7%
  • Frequency cap4%
  • Budget exhausted2%

Issuance funnel

Mature cohort

Impressions (qualified)8,09,000
Distributed80,4009.9%
Consumed (first reveal)50,10062.3%
Redeemed12,14024.2%
Approved sale8,01066.0%

Metric dictionary

Qualified impressions
Distinct qualified delivery impression keys under selected policy
provisional
Fill rate
Filled valid decisions / eligible requests · with no-fill reason breakdown
provisional
Redemption rate
Redeemed entitlements / distributed entitlements in the same issuance cohort
finalized
Revenue generated
Attributed approved eligible sales, gross/net/refunds labelled separately
finalized
ROAS
Attributed eligible sale value / ad spend — distinct from causal return
provisional
Publisher eCPM
Recognized publisher earnings × 1,000 / qualified impressions
finalized
Attributed revenue is not incremental revenue — uplift requires a randomized holdout (§18.1).