PDP Upsell · Impressions

Qualified viewable impressions on PDP widget

Statusactive
ModelCPM
Spend
₹64,720
Budget
₹1,20,000
Reserved liability
₹0
Available
₹55,280
eCPM
₹80.00
Pacing
88%

Spend pacing · 14 days

12.4%

Human-readable charge example

Cost per mille (qualified impressions) · illustrative, per contract version v3

12,345 qualified impressions at ₹80 CPM → ₹987.60. Viewable basis requires ≥50% of the unit visible for 1s while foregrounded; missing measurement cannot qualify.

Change timeline

  1. Budget reservation renewed · ₹42,800 held for open attribution windows
    System · 21 Sept, 08:12 am
  2. Daily budget raised ₹4,00,000 → ₹5,00,000 · approved by Finance checker
    Priya (Buyer mgr) · 20 Sept, 02:03 pm
  3. Creative v3 approved · destination verified
    System · 18 Sept, 09:40 am
  4. Campaign activated · contract version v3 pinned
    Arun (Tenant owner) · 15 Sept, 11:20 am

Parties & contract

BuyerAurora Direct
AdvertiserHome Merchant
Funding entityAurora Media Pvt Ltd
PublishersAurora Pay, Aurora Recharge
Contract versionv3 · pinned
CurrencyINR

Delivery funnel

Distributed80,400
Consumed (first reveal)50,10062.3%
Redeemed12,14024.2%
Approved sale8,01066.0%

Budget scopes

Ad spend₹64,720 / ₹1,20,000
Reward liability₹0 / ₹20,000
Publisher payout₹40,126 / ₹45,304