Exit-intent Winback · Q3

CPM + CPA with ₹1,00,000 cap

Statuspaused
ModelHYBRID
Spend
₹88,000
Budget
₹1,00,000
Reserved liability
₹9,400
Available
₹2,600
Blended
capped
Pacing
44%

Spend pacing · 14 days

12.4%

Human-readable charge example

Hybrid composition · illustrative, per contract version v3

CPM + CPA with a ₹1,00,000 cap → at most ₹1,00,000 for the cap period. Excess eligible activity is labelled unbilled, never silently lost.

Change timeline

  1. Budget reservation renewed · ₹42,800 held for open attribution windows
    System · 21 Sept, 08:12 am
  2. Daily budget raised ₹4,00,000 → ₹5,00,000 · approved by Finance checker
    Priya (Buyer mgr) · 20 Sept, 02:03 pm
  3. Creative v3 approved · destination verified
    System · 18 Sept, 09:40 am
  4. Campaign activated · contract version v3 pinned
    Arun (Tenant owner) · 15 Sept, 11:20 am

Parties & contract

BuyerAurora Direct
AdvertiserStyle Merchant
Funding entityAurora Media Pvt Ltd
PublishersAurora Pay
Contract versionv3 · pinned
CurrencyINR

Delivery funnel

Distributed80,400
Consumed (first reveal)50,10062.3%
Redeemed12,14024.2%
Approved sale8,01066.0%

Budget scopes

Ad spend₹88,000 / ₹1,00,000
Reward liability₹9,400 / ₹29,400
Publisher payout₹54,560 / ₹61,600